Product Designer

AI Products · SaaS · Enterprise · Fintech
Product Strategy · UX Research · Design Systems

6+ years in digital products, with a background in frontend engineering.

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Selected Work

The work I'm proud of

maracuya · AI

Web, Desktop, Mobile, Tablet

2025

maracuya · AI

2025

Design System

Web, Desktop, Mobile

2025

Design System

2025

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About me

The person behind the work

Product Designer with 6+ years in IT. I combine strong product thinking with a frontend background, designing complex products from strategy and UX to systems and implementation.

I work closely with founders, product and engineering teams, mentor designers, and turn complex problems into simple, scalable experiences.

Product Designer with 6+ years in IT. I combine strong product thinking with a frontend background, designing complex products from strategy and UX to systems and implementation.

I work closely with founders, product and engineering teams, mentor designers, and turn complex problems into simple, scalable experiences.

More about me

More about me

Services

How I can help

01

Product Design

End-to-end product design from discovery to high-fidelity UI and implementation.

02

UX Strategy & Research

User flows, information architecture, JTBD, user research and usability testing.

03

AI Product Design

AI chat, agents, AI workflows, conversational UX and human-AI interactions.

04

Design Systems

Scalable UI systems, components, tokens, patterns and documentation.

05

Web & Mobile

Complex SaaS, dashboards, enterprise platforms and native mobile experiences.

06

Design Leadership

Design direction, reviews, mentoring and collaboration with founders and engineering teams.

Start your own project

Start your own project

Product Designer

Testimonials

What clients say

  • "Nazeli quickly understood a complex product and brought structure to areas that initially felt difficult to navigate. She was able to connect user needs, product requirements and technical constraints without losing sight of the overall experience."

    Product / Engineering Lead

    Maracuya AI

    1/4

  • "What stood out was Nazeli’s ability to work through complexity. She didn’t just deliver screens, she questioned the flow, explored different approaches and worked closely with the team to find a solution that made sense."

    Product Manager

    SaaS Product

    2/4

  • "She has a good balance between design and the technical side. We could talk about a design and immediately discuss how it would actually work in the product. That was really helpful."

    Engineering Lead

    AI Product

    3/4

  • "What I liked about working with Nazeli was that she always wanted to understand why we were building something, not just what needed to be designed."

    Founder

    Digital Product

    4/4

  • "Nazeli quickly understood a complex product and brought structure to areas that initially felt difficult to navigate. She was able to connect user needs, product requirements and technical constraints without losing sight of the overall experience."

    Product / Engineering Lead

    Maracuya AI

    1/4

  • "What stood out was Nazeli’s ability to work through complexity. She didn’t just deliver screens, she questioned the flow, explored different approaches and worked closely with the team to find a solution that made sense."

    Product Manager

    SaaS Product

    2/4

  • "She has a good balance between design and the technical side. We could talk about a design and immediately discuss how it would actually work in the product. That was really helpful."

    Engineering Lead

    AI Product

    3/4

  • "What I liked about working with Nazeli was that she always wanted to understand why we were building something, not just what needed to be designed."

    Founder

    Digital Product

    4/4

  • "Nazeli quickly understood a complex product and brought structure to areas that initially felt difficult to navigate. She was able to connect user needs, product requirements and technical constraints without losing sight of the overall experience."

    Product / Engineering Lead

    Maracuya AI

    1/4

  • "What stood out was Nazeli’s ability to work through complexity. She didn’t just deliver screens, she questioned the flow, explored different approaches and worked closely with the team to find a solution that made sense."

    Product Manager

    SaaS Product

    2/4

  • "She has a good balance between design and the technical side. We could talk about a design and immediately discuss how it would actually work in the product. That was really helpful."

    Engineering Lead

    AI Product

    3/4

  • "What I liked about working with Nazeli was that she always wanted to understand why we were building something, not just what needed to be designed."

    Founder

    Digital Product

    4/4

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